Types of SEO Services

As you explore around for SEO services, you may wonder what sets one company's SEO services apart from another's. Usually, companies which provide SEO services use different SEO methods, concepts and tools for optimizing their clients' websites. These different approaches are usually termed as "hats" SEO services usually come in three different hats:

White Hat SEO

White Hat SEO is a legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design. This type of hat puts in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. You should know that content is a very important factor in SEO building (if not the most important). Therefore, White Hat SEO focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites.

Grey Hat SEO

Gray Hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Grey Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Black Hat SEO

Black Hat SEO is a technique engaged in or tactic used to increase search engine rankings using methods frowned upon by search engine companies. It is also known as SEO spamming. This includes Cloaking, or violating search engine rules in any way. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. It relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results. Your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

So, which hat should you choose? In my own point of view, White Hat SEO is better and more cost effective if you are serious about your business, but that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear.