Types of SEO Services

As you explore around for SEO services, you may wonder what sets one company's SEO services apart from another's. Usually, companies which provide SEO services use different SEO methods, concepts and tools for optimizing their clients' websites. These different approaches are usually termed as "hats" SEO services usually come in three different hats:

White Hat SEO

White Hat SEO is a legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design. This type of hat puts in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. You should know that content is a very important factor in SEO building (if not the most important). Therefore, White Hat SEO focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites.

Grey Hat SEO

Gray Hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Grey Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Black Hat SEO

Black Hat SEO is a technique engaged in or tactic used to increase search engine rankings using methods frowned upon by search engine companies. It is also known as SEO spamming. This includes Cloaking, or violating search engine rules in any way. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. It relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results. Your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

So, which hat should you choose? In my own point of view, White Hat SEO is better and more cost effective if you are serious about your business, but that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear.

What Is SEO?

SEO or Search Engine Optimization “is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content.” according to Whatis.com.

Another definition from SEOmoz, SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

SEO is often considered the more technical part of Web marketing because SEO does help in the promotion of sites and at the same time it requires some technical knowledge at least familiarity with basic HTML. Your site can also be included in paid search results but the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

How to Choose an SEO Company

As confusing as search engine optimization can be for most newcomers, selecting a SEO firm can be almost as nerve-racking. There are many considerations and often times companies are confused about how to go about selecting the right company.

If you are looking to sign a deal with someone to do your SEO you need to be armed with the ability to ask intelligent questions about how a company manages their SEO campaigns. Don’t fall for the smooth sales guy pitches from people that don’t actually do any of the search optimization work (especially if they don’t even understand it). It’s important to note that many top search marketing companies and consultants are in a position to pick and choose their clients so it’s best to be very specific about your goals and any requirements you have when contacting them.

In terms of Internet marketing strategies such as search engine optimization, SEOBrandMedia is one of the fast growing and competitive Internet Marketing Firm. SEO Brand Media allow their clients to move up and get high rankings by utilizing their professional optimization strategies which a client’s website is more efficient in terms of search rankings rate of user visits. SEO Brand Media considers search engine optimization as an important marketing approach towards the online community, similar to more traditional marketing methods, such as print, radio, and television. Tendering to other internet marketing services including application and database design, development and maintenance, and also offering pay per click services and social media optimization, SEO Brand Media is capable of helping their clients reach their goals.